Logo Design
Typography, Illustration, Branding | May 2023
Tools Used | Adobe Illustrator & Adobe Photoshop
I had the opportunity to re-design a logo for a long term client of mine, CanDo Support Services Inc. I decided to use the colour blue as it significes trust and brings a calming emotion appropriate to use in the healthcare industry. I also added an illustration of a nurse to create a connection with the audience signifying that the company offers personal support workers which offer care and support services. I didn't want to make the logo too confusing as the target audience is older and would want to get straight to the point.