For Them. For The Ocean. Go Vegan.
PETA | OOH Campaign
We want to shift the conversation around veganism by focusing on often-overlooked aquatic animals. Instead of shock tactics, this campaign takes a softer, more personal approach—using warm-toned underwater imagery to create a sense of closeness. Each poster highlights a fact about marine life alongside the tagline: “For Them. For The Ocean. Go Vegan.” By making the message feel human and approachable, we’re inviting people to rethink their choices in a more thoughtful way.
Art Direction, Strategy & Design : Ria Chopra
Transit OOH Posters
Transit OOH Posters
Transit OOH Posters
