PETA – Magazine Feature/Poster
Advertising, Art Direction, Digital & Print Design | Fall 2022
Tools Used | Adobe InDesign & Adobe Photoshop
This was a project for one of my classes in the Bahcelor of Creative Advertising (BoCA) program at Humber College in Fall 2022. My responsibility was to create a magazine feature/poster for a campaign that promotes veganism. The features/posters state facts about veganism with a short and sweet tagline "Wild & Vegan".
As an Art Director, I chose to use images of animals, that were looking right towards the camera. PETA usually uses triggering and upsetting images with an aggresive approach to their campaigns. I wanted to take a non-threatening approach to send out PETA's message. I wanted the audience to be able to make a connection with the animals in a soft and understanding manner, while being made aware of the benifits of a vegan diet.
** PETA liked this work I posted on my Instagram :)**
