Designed a wide range of digital and print marketing materials for the busiest library system in North America — everything from event posters, wayfinding signage, social media assets, newsletters, web graphics, and campaign collateral to internal communications and branded templates. Led creative projects for TPL's AI Summit 2025, Google-powered AI initiatives, and new branding assets, while also developing an evolving icon set for system-wide use. Managed photo editing, layout, and production to ensure every piece stayed cohesive, accessible, and on brand.