Breathe Human Again
Vicks Vapo Inhaler
This ad campaign reintroduces the Vicks Vapo Inhaler to a younger audience by addressing common symptoms with bold, comic-style imagery. Each poster focuses on a specific issue—congestion, headache, puffiness—paired with the tagline “Breathe Human Again.” The campaign removes the stigma of Vicks being for older generations, instead positioning it as an essential remedy for modern-day discomforts. With simple, no-nonsense visuals, it invites consumers to rethink Vicks as a fresh, useful product, making it the obvious choice for anyone looking to feel their best.
Art Direction & Copy: Ria Chopra & Adriana Minaudo | Strategy : Obaid Jan
OOH Posters
OOH Posters
OOH Posters
