VICKS – Posters
Advertising, Art Direction, Digital & Print Design | Fall 2022
Tools Used | Adobe InDesign, Adobe Illustrator & Adobe Photoshop
This was a project for one of my classes in the Bahcelor of Creative Advertising (BoCA) program at Humber College Fall 2022. My responsibility was to create a series of posters for a campaign that promotes to the benifits of using the Vicks Inhaler. Each poster states a symptom VICKS can help releif temporarily. I also created the hero of our campaign Dr.Vicks as well as the digital illustration of the Inhaler.
As an Art Director, my approach was to make VICKS popular amongst the younger generation. Many of us have grown up using VICKS, especially during the winter season, however, I noticed the younger generation though of VICKS as something old people use. Many don't seem to like the smell of it and don't want to use it. Hence why I wanted to create a colourful and more fun approach to this idea to re-introduce VICKS as something cool and trendy.
